Elena Kolesnichenko
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Regulated flows with a 30-day notice window

Type
Product design, UX copy, customer communication
Role
Flows, interface text, email templates
Context
B2B SaaS with paying customers
Worked with
Product, engineering, compliance officer

Context

The product needed user verification, changes to payment methods, and a way to ban violators. Some of these changes had to happen quickly. Regulatory requirements said customers must be told in advance, so we had a fixed 30-day window.

Problem

Approval took most of the time. Design got the least. Every message to customers had to be correct, complete and sent on time, and a missed change would turn into angry support tickets.

Visual placeholder: verification flow, recreated with sample data
Add: one recreated flow or notice screen without real names.

How I worked

Result

The changes shipped inside the notice window. Support received fewer repeated questions, because the answers were already in the interface, and could react faster to real problems.

Add if true: one more qualitative result from the team, for example no missed notices or a calm switch for customers.

What I learned

Mailings are serious, and few people want to dig into them. Very few people even had access to the sending step. I learned the basics of terms of use, privacy texts and correct bulk email, and I now plan the approval path before I draw the first screen.

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